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Budvar Original Experience
Brief:
Develop a proposition and programme of promotional activities aimed at driving awareness of the Budvar brand in the UK
Solution:
Budvar is the Original Bud. So, we developed a range of initiatives that could bring to life Original. This included selecting partners the brand could associate with for whom originality is part of their own equity. We also proposed events where originality is either celebrated or a key component by which their success can be measured.