AXA PPP Health Gateway
Brief:
AXA PPP Healthcare are developing a workplace based initiative to get people thinking and doing ‘healthy’. They have a number of products and partnerships in place to facilitate this but require an engaging gateway mechanism to drive registration.
Solution:
With an emphasis on ensuring the user experience was as good as possible we set about wire-framing the potential flow. We considered the information people might want up front, how long they’d be willing to read for and how pre-disposed to registering they might be. We produced an accordian like page which presented concise pockets of information in an informal and un-imposing way. Careful consideration was also given to the registration process to make it as easy and painless as possible while still gaining the information necessary.
