AVG Family Safety

• Project:
  Family Safety Campaign
• Client:
  AVG Technologies

Brief:
Create a campaign to promote AVG’s Family Safety software. Installing this on your household machines allows you to control what people view and for how long.

Solution:
This product is not likely to be a hit with kids so we completely played up the insight of sulky, stroppy teenagers and their ability to wear down their parents. Dramatising these stereotypes meant we could make the space to offer a ‘third’ way.