BlackBerry WOW!

• Project:
  Gift WOW! this Christmas
• Client:
  BlackBerry

Brief:
The usual problem. Christmas is coming and so too the barrage of seasonal sales pitches. Not to mention sales targets to hit.

Tap into the insight that consumers are overwhelmed by choice and underwhelmed by inspiration. In the search for that perfect gift, the one that elicits a ‘wow’ from the recipient is always elusive.

Solution:
An idea literally born of the yearning for bygone Christmas mornings. That simple, single truth that ensures resonance and emotional access. That feeling all too often absent in adult life. The campaign looked to capture both the search of Wow! as the gift-finder and the Wow! elicited by the giftee.