Jack Daniel’s BBQ Sauce

  • Project:
    BBQ Sauce Advertising and Promotion
  • Client:
    Jack Daniel's

Brief:
Create a campaign to promote a new range of Jack Daniel’s BBQ Sauces.

Solution:
We looked to leverage the languid Southern style of the Jack Daniel’s master brand to bring some gentle humour to the ads. Keeping the dialogue oblique and the style very lo-fi.

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