Sonos

• Project:
  Play. Christmas #1
• Client:
  Sonos

Brief:
Create a campaign to promote the SONOS Play 3 sound system. It should appeal to both those who already know about the brand and its products and present it as a self-gifting proposition and also raise awareness for those less aligned with the products offer.

Solution:
We looked to leverage the emotive power of music. Of course music can transport you back to a moment in time in an instant and so using this to activate the nostalgia and memories of Christmas we created a foundation on which the timeless, unifying and universal qualities of music could be used to position and communicate the benefits of the SONOS offer.